Privacy Policy

Privacy Commitment

The South Coast Jamaica Travel Guide respects the privacy of visitors and is committed to handling personal information responsibly. This Privacy Policy explains the types of information the website may collect, why it may be used, when it may be disclosed and the choices available to users.

By using the website, you acknowledge this Privacy Policy. Where applicable law requires consent for a particular activity, consent will be requested separately.

1. Scope of This Policy

This Privacy Policy applies to personal information collected through the South Coast Jamaica Travel Guide website and direct communications associated with the website.

Services Not Covered

It does not apply to independently operated websites, businesses, booking platforms, social networks or other third party services linked from or embedded within the website.

2. Information You Choose to Provide

When Information May Be Collected

Personal information may be collected when you voluntarily:

• Submit a contact form or send an inquiry.
• Request tourism, business or advertising information.
• Subscribe to a newsletter or other update.
• Submit a correction, review, photograph, business listing or promotional material.
• Communicate through the verified WhatsApp link or another contact method.

Information You May Provide

• Your name.
• Email address.
• Telephone or WhatsApp number.
• Business or organization information.
• Subscription and communication preferences.
• The content of your message and any files or details you choose to submit.

Sensitive Information

Please do not send passport numbers, financial account information, medical records or other sensitive personal information unless it is specifically requested through an appropriate secure method.

3. Information Collected Automatically

When you visit the website, the website host, server logs, security tools or analytics services may automatically collect limited technical information.

Technical Information May Include

• Internet Protocol address.
• Browser type and device information.
• Operating system.
• Pages viewed and links selected.
• Referring website or search source.
• Date, time and approximate duration of a visit.
• General geographic information derived from an Internet Protocol address.
• Cookie identifiers and similar technical data.

This information is generally used to operate, secure and understand website usage. It is not intended to identify a visitor directly, although some technical data may be treated as personal information under applicable law.

4. How We Use Information

Purposes of Use

Information may be used to:

• Respond to questions, corrections and requests.
• Provide requested tourism, business or advertising information.
• Manage newsletter subscriptions and other communications.
• Operate, maintain and secure the website.
• Understand website traffic and improve content, navigation and user experience.
• Review submitted business, event or promotional information.
• Prevent spam, fraud, misuse and security threats.
• Comply with legal obligations and protect legal rights.

Personal information will not be used for materially different purposes without appropriate notice and, where required, consent.

5. Cookies and Similar Technologies

The website may use cookies, pixels, local storage or similar technologies.

Types of Technologies May Include

• Essential technologies: Support basic website operation, security and functionality.
• Analytics technologies: Help measure visits, popular pages, referral sources and general usage patterns.
• Preference technologies: Remember settings or choices when those features are available.
• Third party technologies: May be placed by embedded maps, videos, social media tools or other external content.

Analytics Services

If an analytics service such as Google Analytics is enabled, that provider may collect information according to its own privacy terms and settings.

Cookie Choices

You can manage or disable many cookies through your browser controls. Blocking some technologies may affect website features. Where required by law, non essential cookies will be used only after the appropriate choice or consent is provided.

6. Newsletters and Marketing Communications

Newsletters or promotional updates will be sent only when you request them or when another lawful basis permits the communication.

Unsubscribe Options

You may unsubscribe by using the instructions included in the message or by contacting the website. Service related responses to an inquiry may still be sent when necessary to complete your request.

7. How Information May Be Disclosed

Permitted Disclosures

Personal information may be disclosed only when reasonably necessary:

• To service providers supporting website hosting, analytics, communications, security or technical operations.
• To process or respond to a request you initiated.
• To affiliated platforms when necessary to complete a request and with an appropriate legal basis.
• To comply with a court order, legal process or lawful government request.
• To investigate fraud, security threats, misuse or possible violations of website terms.
• To protect the rights, safety and property of users, the website, the publisher or others.
• In connection with a sale, transfer, reorganization or succession involving the website or related business assets.
• With your direction or consent.

Service Providers

Service providers should receive only the information reasonably necessary for their work and are expected to handle it under appropriate confidentiality and data protection obligations.

No Direct Monetary Sale

The South Coast Jamaica Travel Guide does not sell personal information for direct monetary payment.

8. Third Party Links and Embedded Services

The website may contain links to accommodations, attractions, restaurants, advertisers, tourism businesses, government agencies and other external resources. It may also include embedded maps, videos, social media feeds or similar tools.

Independent Privacy Practices

Third parties may collect information when you visit their websites or interact with embedded content. Their privacy practices are governed by their own policies, not this Privacy Policy. Review the relevant privacy policy before submitting personal information or completing a transaction.

9. WhatsApp Communications

The website may provide a Chat With Us on WhatsApp link for convenient communication.

When You Use WhatsApp

• Your message and account information are processed through WhatsApp and may also be subject to the privacy practices of its affiliated companies.
• You should use only the verified WhatsApp link displayed on the website.
• You should not include financial information, passport details, medical records or other sensitive information.
• Additional verification may be required before a privacy request involving personal information can be completed.

WhatsApp should not be used for emergency assistance.

10. Data Retention

Reasons for Retention

Personal information is retained only for as long as reasonably necessary to:

• Respond to inquiries and provide requested services.
• Maintain communication and subscription records.
• Operate and secure the website.
• Resolve disputes and enforce agreements.
• Meet accounting, legal or regulatory requirements.

Deletion and Disposal

Retention periods vary according to the type of information, the purpose for collection and applicable legal requirements. Information that is no longer needed will be deleted, anonymized or securely disposed of when reasonably practicable.

11. Data Security

Reasonable administrative, technical and organizational measures are used to help protect personal information from unauthorized access, loss, misuse, alteration or disclosure.

No Absolute Security Guarantee

However, no website, storage system or internet transmission can be guaranteed to be completely secure. Users should protect their devices, use strong passwords where applicable and avoid sending sensitive information through ordinary email, forms or messaging services.

12. Your Privacy Rights and Choices

Rights May Include

Depending on your location and subject to applicable exceptions, you may have the right to:

• Request information about personal data held about you.
• Request access to or a copy of your personal information.
• Ask for inaccurate or incomplete information to be corrected.
• Request deletion of personal information.
• Object to or request limits on certain processing.
• Withdraw consent when processing is based on consent.
• Request data portability where applicable.
• Opt out of newsletters or promotional communications.
• Submit a complaint to an appropriate privacy or data protection authority.

Identity Verification and Exceptions

To protect personal information, reasonable steps may be taken to verify your identity before completing a request. Some information may be retained when required by law or when a lawful exception applies.

13. Children’s Privacy

The website is intended for a general audience and is not directed to children under 13. Personal information is not knowingly collected online from children under 13 without the authorization required by applicable law.

Contact About a Child’s Information

If you believe a child has submitted personal information, contact the website so the information can be reviewed and, where appropriate, deleted.

14. International Visitors and Data Transfers

The website may be accessed from Jamaica, the United States and other countries. Depending on the hosting, analytics, communications and technical services used, information may be processed or stored in a country other than the one where you live.

Transfer Safeguards

Where required, appropriate measures will be used for international transfers of personal information. Privacy rights and legal protections may vary by jurisdiction.

Related Jamaican Tourism Resource

Explore Jamaican destinations, attractions, cultural celebrations and community events through the Jamaican Photo Gallery .

16. Contact and Privacy Requests

To ask a privacy question or submit a request, use the verified Chat With Us on WhatsApp link displayed on the website.

For Your Protection

• Provide only the information needed to identify your request.
• Do not send sensitive documents or account information through WhatsApp.
• Be prepared to use another verification method if reasonably necessary.

17. Changes to This Privacy Policy

This Privacy Policy may be updated to reflect changes in website practices, technology, services or legal requirements. The revised policy becomes effective when posted unless another effective date is stated.

Material Changes

When a change materially affects how personal information is handled, additional notice or consent will be provided when required by applicable law. Users should review this page periodically.